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Showing posts from March, 2019

14 Essential Social Media Etiquette Rules for Brands

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Jump up out of your seat to record a video at the symphony. Grab and eat someone else’s food from the work fridge. On purpose. Use speaker phone when talking on the bus, train, or plane. RSVP for an event, then don’t show. There’s a way to behave (and not to) for nearly everything. Same for your social media protocol. Act poorly, be seen poorly, perform poorly. One small social slip can result in many big hits to your brand. Are you kind of quirky in real life? Can’t help you there. But I can help with these 14 social media etiquette tips. So you’ll be seen as valued, respected, and welcomed on your social media accounts. Ready, set, behave. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 1. Read the room Saying the right things at the right time makes a difference. Giving your (strong) opinion about immigration with your new boss on day one—not a good move. Be thoughtful about your social media etiquett...

A Short History of “Instagram Husbands” and What They Do

If you’ve ever wondered how your favorite influencer always has a photographer ready to capture her latest outfit or vacation, the answer is simple: she’s got an Instagram husband. If you were to draw a Venn diagram, the circles of “Actual husband” and “Instagram husband” would overlap for many successful influencers. But a marriage license is hardly required to meet the definition. An Instagram husband is simply the person behind the camera, always ready to snap a photo (or 50) when the right moment arises. So who are these Instagram husbands, and how do you know if you need one? Read on to find out. Bonus:  Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. A short history of “Instagram husbands” Before there were Instagram husbands, there were blogger boyfriends. In 2014, Fashionista published a story about “ the camera-wielding boyfriends behind fashion...

How to Set and Reach Social Media Goals (+ 10 Types of Goals to Track)

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Setting social media goals is a key step toward proving (and improving) the value of your social media work . Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do. Goals help you chart a course for improvement and success. They allow you to see how effective your efforts are. They give you purpose and direction, in a documented way that you can share with others. Bonus: Get a free social media analytics report template   that shows you the most important metrics to track for each network. How to set social media goals in 3 steps 1. Conduct a social media audit Before you can start thinking about what you want to achieve with your social media goals, you need a clear picture of where you stand right now. That means you need to conduct a social media audit. A social media audit will help you record all your existing social media accounts and programs in one place. You’ll also...

10 Things Meme Accounts Get Right About Instagram Marketing

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Does it feel like meme accounts are taking over your social media feeds? The format is everywhere these days, including Instagram, where accounts like Kale Salad and Daquan have amassed millions of followers and become brand names. While these accounts seem silly and aimless, like that goofy stoner from your high school, many are actually strategic and successful—like when that stoner grows up to be Steve Jobs. Here are a few marketing lessons you can learn from the dankest meme accounts on Instagram. Bonus:  Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. 10 things meme accounts get right about Instagram marketing 1. They know the value of a great caption Instagram captions drive engagement when they’re done well, and this is an area where meme accounts succeed. Their captions tend to be short and simple, which make them easy to read even while scr...

25 Resources for Free Stock Photos in 2019

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If a picture is worth a thousand words, then having a good stock photo website on hand is crucial for any digital marketer. That’s because stock photos are a great way to: Boost engagement Liven up a blog or social media post Build your business’s brand But marketers should be careful not to infringe on anyone’s copyright . Always respect the creative works and rights of others. If not, you risk serious consequences, such as big fines and even having your website taken down. One great way to avoid this is to use a free stock photo site. Stock photo sites collect images from artists and photographers who have given permission for anyone to use them. That’s why we put together this collection of free stock photo resources and websites that you can use to grow your brand. Bonus: Get the always-up-to-date social media image size cheat sheet.  The free resource includes recommended photo dimensions for every type of image on every major network. 25 resources for free stock ph...